Born Global Standard Establishers
Simone Wurster untersucht die Erfolgsfaktoren fA¼r die Realisierung internationaler De-facto-Standards durch junge Firmen, den sog. aBorn Globalsa. Sie entwickelt ein Grounded-Theory-basiertes Modell fA¼r die Standardsetzung und -erhaltung auf der Datenbasis von 22 Fallstudien aus vier Kontinenten.Annual Report. http://www.adobe.com/aboutadobe/invrelations/ pdfs/ entire_2000annrpt.pdf, Abruf am 01.03.2010. Adobe ... Adobe Flash Player Enterprise Penetration. http://www.adobe.com/ ... featureID=979aamp;marketID=, Abruf am10.08.2009.
| Title | : | Born Global Standard Establishers |
| Author | : | Simone Wurster |
| Publisher | : | Springer-Verlag - 2011-07-05 |
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