Branding Services

Branding Services

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Services are differentiated from products, based on certain unique characteristics that they posses like intangibility, perishability, inseparability and heterogeneity. Due to these inherent characteristic features, the strategies for marketing services aMaster brands like Nike, Sony and Coca-Cola define their category and are buflt on powerful myths or narratives (e.g. Levia#39;s ... Master brands are also less exclusive and exclusionary than Prestige brands: As one consumer observed, a#39;it is a status symbol, but anyone can have it. ... Prestige brands such as Chanel, BMW, Rolex and Gucci have an appeal built on specific myths of cultural origin or theanbsp;...


Title:Branding Services
Author: N. M. Shanthi
Publisher: - 2006
ISBN-13:

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