E-Marketing in Developed and Developing Countries: Emerging Practices

E-Marketing in Developed and Developing Countries: Emerging Practices

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While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practices aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.Consequently, e-Government plays a vital role, not only in facilitating marketled initiatives, but also in initiating the ... The government of Sri Lanka, for example, believes that its e-Government project will take the dividends of information and communication technology (ICT) to every village ... Aladwani (2003) has divided the Arab countries into four sub-regions: Arab North-African countries (Algeria, Egypt, anbsp;...


Title:E-Marketing in Developed and Developing Countries: Emerging Practices
Author: El-Gohary, Hatem
Publisher:IGI Global - 2013-04-30
ISBN-13:

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