Email Marketing

Email Marketing

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The inherent power of email marketing is the permission the consumer has given you to communicate with them. Commercials are put on mute. Banner ads are closed or ignored. People are somewhat of a captive audience to radio advertising-if they're not listening to downloaded MP3s and podcasts. The world is tired of commercials-unless they invite them. Yet e-mail marketing allows the entrepreneur to do so much more than give a commercial. In fact you, the marketer, can't afford to do anything of the sort if you want to maintain a list and actually sell from it. You have to understand that you are essentially opening a dialogue with your consumer. They are giving you the opportunity to let them get to know you, not just your product. I. Introduction to Email Marketing. II. List Building III. Best Practices a Strategies IV. Know the Law V. The Power of Professional ServicesThey do seem to be a little weaker on template options and reporting tools, but theya#39;ve got solid support. Youa#39;ll still get an auto-responder with ... The company won the 2009 Stevie Award for Customer Service. Lest you think this award doesna#39;tanbsp;...


Title:Email Marketing
Author: Mary R. Butler
Publisher:The Butler Publishing Group - 2009-05
ISBN-13:

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