Hands-On Social Marketing

Hands-On Social Marketing

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This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.Serve your constituents and provide a€œcustomer servicea€ to those using your product a€œLifestreaminga€a€”share what you are doing at a ... You can find people you know via Twittera#39;s e-mail find function or by searching for them by name. ... that you are repeating what the person with that username pre- viously tweeted, often with your own commentary popular, such as hi5, Friendster, Orkut, and before or after.

Title:Hands-On Social Marketing
Author: Nedra Kline Weinreich
Publisher:SAGE Publications - 2010-10-12

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