Multinational Enterprises, Markets and Institutional Diversity

Multinational Enterprises, Markets and Institutional Diversity

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This research volume in honour of the late DaniAll Van Den Bulcke, one of the founding fathers of the European Business Academy (EIBA) and a core institution builder of the Academy of International Business (AIB), focuses on conceptual innovations in assessing the impact of institutions on multinational enterprise (MNE) strategies. More specifically, the key question addressed in this volume is whether (and how) elements of institutional diversity affect MNE behaviour. Key sections include: New Governance Determinants of MNE Behaviour; New Approaches to Defining and Measuring Institutional Distance; New Perspectives on the Role of Country Specific Advantages in International Business Decisions; Institutional Diversity in the Emerging Economy Context.Research implications A€ LOO appears as the more relevant concept to use when explaining strategic asset seeking of EMNEs. ... Such assets often include cutting -edge technologies and widely recognized brands (Athreye aamp; Kapur, 2009; ... and China Zhejiang Geely Holding Groupa#39;s takeover of Volvo Car Corporation from the Ford Motor Corporation are notable ... fast track to acquiring ownership advantages1 (Buckley, Elia, aamp; Kafouros, 2010; CuervoCazurra aamp; Genc, 2008; Deng, anbsp;...

Title:Multinational Enterprises, Markets and Institutional Diversity
Author: Alain Verbeke, Rob van Tulder, Sarianna Lundan
Publisher:Emerald Group Publishing - 2014-10-29

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