Relationship Marketing in Sports
Relationship Marketing in Sports is the first book to consider the important topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: - case studies from around the world to provide a uniquely global approach applicable worldwide - strong pedagogical features including learning outcomes, overviews, discussio.Despite the variable quality of the core product, sporting organisations also have other possibilities to create passion, ... High-value customersa#39; assessment of front - and back-office staff affects the level of service quality and the satisfaction theyanbsp;...
| Title | : | Relationship Marketing in Sports |
| Author | : | Andre Buhler, Gerd Nufer |
| Publisher | : | Routledge - 2012-07-26 |
You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.
Once you have finished the sign-up process, you will be redirected to your download Book page.
How it works:- 1. Register a free 1 month Trial Account.
- 2. Download as many books as you like (Personal use)
- 3. Cancel the membership at any time if not satisfied.
