Service Quality

Service Quality

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To learn more about Rowman a Littlefield titles please visit us at Services. Marketing. Mix. and. Its. Relationship. to. Service. Quality. Mary Jo Bitner Within the field of marketing, ... to the consumera#39;s general attitude toward the firm (Parasuraman, Zcithaml, and Berry 1988; Zeithaml 1987; Bitner 1988).

Title:Service Quality
Author: Stephen Walter Brown
Publisher:Lexington Books - 1991

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